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Worldwide Cooperation with French Luxury Hotel Brand
AlphaSphere is part of the new brand concept »So SPA by Sofitel«

Vienna / Paris, 14.3.2010

After three pilot projects in London, Brussels and Lyon, it´s official: the AlphaSphere – a multisensory relaxation lounger designed by the Vienna artist sha. – is an integral part of the French 5* hotel chain Sofitel´s new spa concept »So SPA«. This opens a new dimension for the award-winning holistic perception furniture known as AlphaSphere: Sofitel plans a rollout of this new brand concept over the next three years at numerous destinations on all five continents ...

Geoffray Maugin, Vice President, Sofitel Global Marketing (Paris):

»While working at defining our new Sofitel ›So Spa‹ and ›So Fit‹ concepts, we looked at various innovative, efficient and elegant solutions to boost our guests´ wellness and emotions. The sha. Alphasphere came naturally as one of these solutions, and it has created great interest and success wherever we have put it in place.«



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