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Wellness Reloaded: WOLKE 7 CLOUD 9 For the five-year anniversary, sha. presents his newest spa innovation Vienna, 11.10.2011 Five years ago at the European Spa Exhibition in Monaco Vienna artist and perception researcher sha.´s completely unknown AlphaSphere received the European Spa Award for Most Innovative Product. This was the sign of a sea change in the fledgling wellness culture: a new openness to holistic concepts, in which the human psyche and human emotions could find a place, began to permeate the wellness branch that had been dominated to that point by fitness and beauty. Since then, sha. has established himself as a freethinker in the international spa scene and succeeded in working change while gathering new experiences. Now – five years and 250 Alpha locations in 35 countries later – sha. raises the ante again. Staying true to his motto, »Art & Spa«, sha. presents the ambitious limited edition space-art-work WOLKE 7 CLOUD 9. This project is perhaps the most far-reaching spa utopia since the invention of wellness. But how can someone build a room out of clouds? What is it made of? And how does it work? • Download of the whole Press Release [.doc] • You can find printable pictures in the Picture Gallery |
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