WOLKE 7 CLOUD 9

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sha. Performance at Interbad 2010

sha. began the opening ceremony with an aural trip around the world, ranging from the music of the Eskimos to overtone singing from Tuva to a hearty yodel from his Styrian homeland. For the front rows he had also prepared a »heavenly shower« with glitter and sequins ...

Europe´s leading trade fair for bath, spa and wellness was the perfect setting for the presentation of the new relaxation concept. There was quite a press around the 400 sq. meter KLAFS stand – guests and representatives of the media had come to experience the effects of sha.´s newest innovation for themselves.

User´s Reactions

The reactions to the new relaxation concept were as many as the people who tried it. The comments ranged from »I was simply weightless, I flew through space, further and further...« to »I was traveling in a train, first slowly and then faster and faster, and at some point the train and I left the ground – and everything else was gone« to »It prompted kind of a prenatal experience in me, it must have been something similar to that«

With the innovation »WOLKE 7 CLOUD 9 by sha.« – to call it by its full marketing name – the partners Klafs and sha. enriched Interbad 2010, celebrating a mutual holistic/artistic vision and turning the SPA area into a laboratory of creativity and perception.